e-commerce and internet surveys

A summary of Internet usage and demographics.

The Directory is not intended to be a complete listing, and there may be inaccuracies or omissions. As you will see, this page has not been updated for some time. It has ben left on our site for those interested in historical data relating to Internet usage.

Paradigm RedShift accepts no responsibility for errors, and is not responsible for the content or performance of external internet sites. Please read our full disclaimer.

Web Usage Reports

Teenagers on the Web:
60 Usability Guidelines for Creating Compelling Websites for Teens
129-page report, Nielsen Norman Group

Usability of Websites for Children:
70 design guidelines based on usability studies with kids
128-page report, Nielsen Norman Group

Jan 2001: Microsoft and Tornado-Insider survey UK Christmas online

	The Microsoft / Tornado-Insider E-Business Survey polled 220 randomly selected online consumer retailers in the UK, both privately held and publicly traded, during the first two weeks of December.
	The average percentage increase in sales at dot-coms over a year old was about 57%
	Read about The Microsoft/Tornado-Insider E-Business Survey

October 2000:Sunday Times / Online Research Agency

	The Sunday Times together with the Online Research Agency publish a quarterly Online Confidence Index.
	71% of small firms and 47% of large firms believe the UK is a good place to do e-business.
	17% of small firms and 18% of large firms believe the UK government is doing all it can to encourage e-business.
	25% of companies polled thought their revenues would increase, with small firms expecting most growth
	20% of the sample said their online revenues were growing at more than 40% monthly.

October 2000: Survey by webprobe.co.uk

	This was a year long survey of more than 13,000 UK web users who were asked how they had heard about the site they were currently surfing.
	TV advertising 0.9%
	Magazines 14%
	Newspapers 13%
	Internet source 34%
	Word of mouth 15%

October 2000:: Survey by Datamonitor for Peoplesoft

	This survey into European businesses and the Internet was carried out in seven countries, and asked respondents whether they saw the Internet as a revenue-earning tool or a cost-saving function.
	Overall, 68% saw it as a way for their organisations to save money: (Germany 84% , Sweden 84%, Netherlands 77%)
	52% of UK respondents saw it as a revenue-earning tool.
	41% overall said they would not use the Internet for large volume transactions and payments. Most confident in Internet security were: Sweden - 73%, France - 72%

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